Essential Issues in Corporate Social Responsibility by Unknown
Author:Unknown
Language: eng
Format: epub
ISBN: 9783030392291
Publisher: Springer International Publishing
Crisan and Zbuchea (2015)
Analyzing the CSR stories of companies published on the largest online repository from Romania, that is, the web site www.responsabilitatesociala.ro
Qualitative analyses: 1121 articles/case studies published within 2006–2012
Online repository leads to an important increase in the number of companies having their CSR reporting published, although such increase was not permanent
Moisescu and Gica (2014)
Analyzing the impact of corporate social responsibility (CSR) on customer loyalty in the case of travel agencies
Survey online: 286 Romanian citizens which travelled using the services of a travel agency, in 2014
Tourism agencies should focus more on intangible aspects if they want to rely on customer loyalty for the long run. Only the intangibles part of service quality was statistically significant as a predictor
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